The town of Jasper is pretty cool. Its not overrun completely by large chains. You can also see elk just walking around the town. The candy store in town is awesome to.
This is a nice place to visit. Has some nice restaurants, coffee shops... its right by the lake and has some nice beach area and walking paths and of course has the hot springs.
This is probably the best area to see scenic views and certainly to see wildlife. Every time I have driven this road I have seen animals. Very highly recommended.
